Sony’s senior director of global business strategy is quoted with the following in an article on Sony’s changing of the Playstation Network to the Sony Entertainment Network: “What we are aiming foris to bring all this digital content into one place so that the users are able to access the best-of-the-best content from one place on any device.” This quote perfectly sums up the perspective of all the competitors who are trying to establish an all-media-ecosystem to attack Apple’s iTunes as well as eCommerce giant Amazon.

Read the article here. The author at www.computerandvideogames.com interprets Sony’s strategy correctly: “The overweening motivation behind the SEN is to generate more profit for Sony, by encouraging its consumers to commit more zealously to Sony hardware and content – in other words, to get them to act more like Apple consumers. The spectre of iTunes hovers over the SEN – but you can’t blame Sony for wanting to emulate iTunes’ success.”